People are already searching for what Tuuka explains best.
Recommended start
12 videos / month
Volume first; pricing is in the Investment section.
Tuuka sits in a category with naturally high demand for information. International students and migrants coming to the UK are actively looking for answers about money, banking, arrival logistics and settling in. They are searching, scrolling and asking their peers long before they land.
That demand is already being served badly. Most of the content available to them is either generic finance advice or institutional messaging that does not speak to their actual situation. There is a clear gap for content that answers real questions in plain language, from someone who understands the journey.
The constraint is not ideas or willingness. It is time and system. Founders do not fail at content because they cannot talk; they fail because there is no repeatable process behind them producing ideas, scripts, editing and analysis every single month.
What Tuuka already has going for it
- Amiira is comfortable on camera and can speak with authority about the problem Tuuka solves.
- A founder-led account builds trust far faster than a brand account in a financial category.
- The audience is concentrated on Instagram and TikTok, where short-form content still reaches strangers organically.
- Questions from the audience are an endless source of content; every question is a video.
- The product has a clear next step: download the app and open an account before arriving.
Research what already works, then make a better version of it
“Don't guess what people want to watch. Research what already works, then make a better version of it for Tuuka's audience.”
Research before creation
Every month starts with finding videos that have already massively outperformed in Tuuka's space and in adjacent categories. Those outliers show what hooks, formats and angles the algorithm and the audience are already rewarding.
Founder-led, not brand-led
Amiira is the face. People trust a person explaining how UK banking works far more than a logo doing the same. Everything is written for her voice and her delivery, not for a corporate script.
Volume with intent
Consistent output is required for the algorithm to learn who to show the content to. But volume without analysis is noise. Each batch tests something specific.
Learn and compound
Performance is reviewed monthly. Formats that work get repeated and refined. Formats that don't get retired. Over time the hit rate rises rather than staying flat.
Amiira focuses on
Tuuka's part- Show up on filming days
- Communicate what Tuuka does clearly and naturally
- Film the content using the scripts and direction provided
- Share audience questions and feedback worth turning into content
Keza Studio handles
Included- Research and identify what content to make
- Write hooks, scripts and talking points
- Direct filming: setup, framing, delivery notes
- Edit, caption and package every video
- Design covers and thumbnails
- Review performance and decide what to do next
Content research
Every month, before anything is filmed
- Identify outlier videos in Tuuka's category that significantly outperformed the account's usual reach.
- Study adjacent categories (migration, student life, personal finance, UK arrival) for transferable formats.
- Track what competitors and comparable fintech founders are publishing, and what lands.
- Break down winning videos into their component parts: hook, structure, pacing, payoff, caption, cover.
- Monitor recurring questions in comments, DMs and community spaces as direct content prompts.
- Note format and trend shifts on each platform before they saturate.
The output is a shortlist of proven angles adapted for Tuuka: not a moodboard, but a set of concepts with a stated reason each one should work.
Ideas and scripts
Hook
Per videoThe first line, written to earn the next three seconds. This is where most short-form content is won or lost.
Script or talking points
Per videoFull script where precision matters, bullet talking points where natural delivery matters more. Chosen per video.
Structure
Per videoThe order of the content: setup, tension, payoff, and where the call to action sits without feeling like an advert.
Filming instructions
Per videoSetting, framing, camera position, energy level, any props or screen recordings needed, and how many takes to grab.
Videos are grouped into filming batches so Amiira can record several in one sitting with the same setup, rather than filming daily.
Short-form editing
Included in every edit
- Pacing and tightening: dead air, filler and false starts removed
- Jump cuts timed to keep momentum without feeling frantic
- Accurate, readable captions styled consistently for Tuuka
- Supporting visuals: b-roll, app screen recordings, text overlays, simple motion
- On-screen emphasis for numbers, steps and key terms
- Sound design and music selection appropriate to each platform
- Correct export specs and framing for Reels, TikTok and Shorts
A consistent visual style makes the account recognisable in a feed. Viewers should be able to tell a Tuuka video is a Tuuka video before Amiira has finished her first sentence.
Covers and thumbnails
- Cover direction for every video, with a clear text hook rather than a logo
- Short, legible titles that read at thumbnail size
- A consistent template so the profile grid reads as one body of work
- Titles that promise a specific answer, not a vague topic
Content experimentation
Formats
Talking head, walk-and-talk, screen recording, story, listicle, myth-busting, Q&A
Hooks
Question, bold claim, mistake, number, before-and-after, direct address
Lengths
Sub-20 seconds through to 60+ seconds, matched to the topic
Topics
Banking mechanics, arrival logistics, money mistakes, student life, Tuuka product
Tone
Practical explainer, personal, humorous, urgent
Once a format proves itself, it becomes a series rather than a one-off. Series compound: the audience knows what they are getting and the production gets faster.
The monthly workflow
- 01
Research
Keza StudioOutlier and competitor research for the month, plus a review of audience questions.
- 02
Planning
Keza StudioConcepts selected and mapped to the month's content plan, with a stated reason for each.
- 03
Scripts
Keza StudioHooks, scripts or talking points and filming instructions delivered to Amiira ahead of the filming day.
- 04
Recording
TuukaAmiira films the batch. Multiple videos in a single session using the same setup.
- 05
Footage transfer
TuukaRaw footage is shared through an agreed folder, ready for editing.
- 06
Editing
Keza StudioFull edit, captions, visuals, sound and cover design for every video in the batch.
- 07
Review
BothTuuka reviews the finished batch. Amends are handled before publishing.
- 08
Publish and learn
BothContent goes out on schedule, performance is tracked, and findings feed the next month's research.
The only steps that require Amiira's time are recording, footage transfer and review. Everything else sits with Keza Studio.
Platforms
Instagram Reels
Strongest for founder-led content and for turning viewers into followers who can be messaged directly.
TikTok
Best organic reach to strangers and the fastest signal on whether a format works.
YouTube Shorts
Same content, republished. Low additional effort, long tail of search-driven views.
Content is produced once and adapted per platform rather than filmed separately for each. Where a platform rewards a different caption, cover or length, that is handled in the edit.
Measuring success
Reach
- Views
- Reach
- Accounts reached that don't follow
Attention
- Average watch time
- Retention curve
- Rewatches
Engagement
- Shares
- Saves
- Comments
Growth
- New followers
- Profile visits
- Follower quality
Intent
- DMs received
- Link clicks
- App downloads
Views alone are a vanity metric. Shares, saves and DMs are the signals that a video reached the right person and moved them. Reporting focuses on those, with a monthly written summary of what worked, what didn't and what changes next month.
Content packages
Starter
Recommended£445 / month
12 videos · £37 per video
Establishing the system, finding the formats that work.
Growth
£745 / month
20 videos · £37 per video
Scaling proven formats and increasing frequency across platforms.
Scale
£1,115 / month
30 videos · £37 per video
Daily presence, multiple series running in parallel.
Included in every package
- Monthly outlier and competitor research
- Content planning with a reason behind every concept
- Hooks, scripts or talking points for every video
- Filming direction and batch planning
- Professional short-form editing
- Captions and on-screen text
- Cover and thumbnail direction
- Platform-ready exports for Reels, TikTok and Shorts
- Monthly performance review and written recommendations
Planner
Model the volume that suits Tuuka
Indicative only. Pricing follows the published packages; volumes above Scale are quoted at the same per-video rate.
Matched package
Starter
Videos per month
12
Commitment
6 months
Platforms published to
Monthly fee
£445
£37.08 per video
Videos produced
72
over 6 months
Total placements
216
across selected platforms
Founder hours saved
≈ 180
research, scripting, editing
Total over 6 months: £2,670
Terms
- Fees are monthly and cover everything listed above. There is no separate setup fee.
- Filming is carried out by Amiira. Keza Studio provides direction, not on-site production crew.
- One round of amends per batch is included; further rounds are agreed case by case.
- Volume can be increased or decreased between months with reasonable notice.
Why start with organic?
Organic short-form is the simplest opportunity available to Tuuka right now: the founder is willing, the audience is reachable and the cost of testing is low.
Paid advertising works far better when it is built on creatives that have already proven they hold attention organically. Running ads first means paying to find out what organic would have told you for free.
Funnels, automations and lead magnets all need traffic to justify them. Content is what produces that traffic.
An owned audience compounds. Every month of consistent publishing makes the next month cheaper and more effective, which is not true of paid spend.
Start with the content engine. Add the other layers once it is running and producing signal worth acting on.
Future growth
Comment-to-DM automation
Once videos are consistently reaching new audiencesViewers comment a keyword and receive an automated DM with the app link or a guide. Turns high-performing videos into direct conversations at scale.
Lead magnets
Once DM volume justifies itA short UK arrival or banking guide offered in exchange for a DM or email, capturing intent from people who aren't ready to download yet.
Paid amplification
Once clear organic winners existTake the organic videos that already proved they hold attention and put budget behind them, rather than producing ad creative from scratch.
LinkedIn and institutional marketing
As a distinct phase, scoped separatelyA separate track aimed at universities, agents and partners, using a different tone and format from the consumer content.
None of these are included in the monthly content packages. They are listed so the sequencing is clear: content first, then the layers that depend on it.
Investment
Starter package
£445
per month · 12 videos
Why this starting point
Twelve videos a month is enough volume to test formats properly without putting an unreasonable filming load on Amiira. Once winning formats are identified, volume can be increased with confidence rather than hope.
What the fee covers
- Monthly outlier and competitor research
- Content planning with a reason behind every concept
- Hooks, scripts or talking points for every video
- Filming direction and batch planning
- Professional short-form editing
- Captions and on-screen text
- Cover and thumbnail direction
- Platform-ready exports for Reels, TikTok and Shorts
- Monthly performance review and written recommendations
Next steps
- 01Confirm the package and the intended start month.
- 02Hold a short kickoff call to agree tone, boundaries and the topics Tuuka does and doesn't want to cover.
- 03Set up the shared folder for footage and delivery, plus access to platform insights.
- 04Deliver the first month's research and content plan for approval.
- 05Send scripts and filming direction, and schedule the first filming batch with Amiira.
- 06Publish the first batch, then review performance together at the end of the month.
Amiira's job is to show up, speak clearly and film. Everything around that, from deciding what to make, writing it, editing it and packaging it to learning from it, is handled by Keza Studio. That division is what makes consistent short-form content realistic for a founder running a company at the same time.